Frankfurt Office records, 1959-[1990s] and undated.

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Frankfurt Office records, 1959-[1990s] and undated.

http://www.worldcat.org/oclc/36073502

Includes papers of all managers in the German office of J. Walter Thompson (J. Walter Thompson GmbH) from 1959 to the early 1990s. Topics include office management, clients (local and multinational), new business, market research, advertising organizations, and relations with other JWT offices in Europe and the U.S. The records, many of them in German, provide the most extensive view yet available of J. Walter Thompson's European operations. The films and videos contain nearly all the commercials produced by the agency in Germany. The print ads include campaigns for major multinational clients such as Kraft, DeBeers, Ford and Unilever, as well as local German clients. The collection is divided into the following sub-collections: Peter Gilow Papers, George Black Papers, Burkhard Schwarz Papers, Herbert Brungs Papers, Harry Clark Papers, Denis Lanigan Papers, Paul Siebel Papers, Wilfried Henkel Papers, Gordon Effer Papers, Christian Grupe Papers, Hakan Verner-Carlsson Papers, Dominique Simonis Papers, Francis Gearon Papers, and the Alec Morrison Papers. Addition (04-142) consists primarily of Annual Management Assessments and Objectives (dated mid-1970s) for offices overseen by JWT Frankfurt, including Frankfurt, Vienna, Zurich, and Stockholm. There are also a few articles and other ephemera. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History. This addition is not processed. Addition (04-354) (1375 items, 7.2 lin. ft. dated [1970s-1990s]). comprises new business presentations and advertising review reports for clients such as Kodak, Philips, Kraft, R.J. Reynolds, DeBeers, 1992 Barcelona Olympics, RWE, REA-GIPS, Natreen, Misubishi Electric, Deutsche Bank, Kraft, Bacardi, Kelloggs, Koral/Lever and others. Of note is a 1985 presentation to De Beers entitled WHAT IS HAPPENING TO THE GERMAN MARKET? Also included are company strategy books, presentation show books, and clippings. This addition is unprocessed and closed.

395,575 items.

eng,

ger,

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7376917

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 17 Entities related to this resource.

Clark, Harry, 1935-2009.

http://n2t.net/ark:/99166/w6gr0xwk (person)

Siebel, Paul

http://n2t.net/ark:/99166/w6tq82k0 (person)

Effer, Gordon.

http://n2t.net/ark:/99166/w6p00qs1 (person)

Gearon, Francis.

http://n2t.net/ark:/99166/w6qn8q86 (person)

Schwarz, Burkhard.

http://n2t.net/ark:/99166/w6pr9xc4 (person)

J. Walter Thompson Company. Frankfurt Office.

http://n2t.net/ark:/99166/w67q72tg (corporateBody)

German office of J. Walter Thompson advertising company, opened in 1952 in Frankfurt. Coordinator for German-speaking offices in Europe. From the description of Frankfurt Office records, 1959-[1990s] and undated. (Duke University Library). WorldCat record id: 36073502 The J. Walter Thompson Company (JWT) was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies. The company's Frankfurt Office was opened in 1952. Burkhard Schwarz was an ad...

Simonis, Dominique

http://n2t.net/ark:/99166/w6p008md (person)

Lanigan, Denis, 1926-

http://n2t.net/ark:/99166/w64183gz (person)

Black, George Malcolm, 1928-

http://n2t.net/ark:/99166/w6vh6wwf (person)

Gilow, Peter, 1918-1992

http://n2t.net/ark:/99166/w6q83wft (person)

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

Morrison, Alec, 1935-

http://n2t.net/ark:/99166/w6d23xsv (person)

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

Grupe, Christian.

http://n2t.net/ark:/99166/w68w5x61 (person)

Verner-Carlsson, Hakan.

http://n2t.net/ark:/99166/w6tb3qgt (person)

Henkel, Wilfried

http://n2t.net/ark:/99166/w60g71n7 (person)

Brungs, Herbert.

http://n2t.net/ark:/99166/w6ps0c49 (person)